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3 TIPS FOR PLASTIC GIFT CARD PRINTING



Please try to consider this if still not convinced that gift card printing services could boost profits at your business: A new research by the Retail Gift Card Association found that 84.6% of respondents prefer to receive a gift card because they can use it to buy what they want. It just goes to show that gift cards certainly aren't losing any traction in the market and go on growing as popular gift, fundraising and loyalty reward items.

We've shared many times how gift cards can be advantageous, including 10 creative gift card marketing ideas that can good for your business. Hopefully we've displayed you that printing gift cards can be a boon for business, but how do you get started with gift card printing? We've advised 3 tips to ensure your next custom gift card printing order delivers.
Gift Card Printing
Gift Card Printing

1. FIND THE RIGHT GIFT CARD PRINTING SUPPLIER

You might want to think twice that strategy if you were just interested in cheap gift card printing. Firstly, you’ll want to do when looking at gift card printing companies is choosing a superior gift card supplier. Because not all suppliers are created equal! Is the supplier a broker, or do they actually produce the cards? You’ll also need to compare the quality of the plastic gift card printing they offer. An excellent gift card supplier will offer a free sample pack of cards so that you can feel the difference in their cards.

Second, what type of customer service do they offer when you order gift card printing? “Cheap” gift cards may not seem like such a deal if your questions and concerns can’t be answered promptly and efficiently. Are you able to call and speak with a knowledgeable representative, or will you only be able to communicate through email? Look for an experienced company whose team will partner with you and give you advice on how to make your gift card stand out from the competition.

For more information on choosing a gift card plastic printing supplier, see our recent article, How to Choose a Plastic Card Supplier.

2. DESIGN FOR A LASTING IMPRESSION

Frequently, tips one and two are opposite. A business design their card at first before choosing a supplier, but generally this isn’t the best way. If you’ve chosen an experienced supplier for plastic gift cards printing, they will become your partner and can offer their expertise in the design process, whether it’s through utilization of their design team or working with yours.

The design of your card is very significant as it can have an impact on your business in several ways. Printing needs to begin with a good design if increasing sales are your goal with your gift cards. This draws attention to your cards, and it can assist in branding your business by making a lasting impression on the buyer and receiver.

There are many options for making your plastic gift card unique, from choosing a frosted matte finish or partially clear card to adding a scent to your card before printing. Gift card printing can also be made more unique by using a custom die-cut instead of a standard rectangular cut. With all of the options for customizing your gift card, it’s important to cooperate with your supplier to make sure that your design and necessary card features such as magnetic stripes, bar codes or embossing all work in harmony.

3. TIMING IS VITAL

Please don’t expect to call for gift card printing services and have your custom gift cards within 48 hours as quality plastic gift card printing takes time. Gift card printing is something you need to plan ahead for.

Turnaround time on plastic gift card printing can vary depending on several factors including:
  • Quantity
  • Die-cutting (standard, die cut, breakaway, etc.)
  • Options (embossing, holograms, special finishes, magnetic strips, etc.)
  • Time of year
Time of year is one variable that can greatly impact the turnaround time of your custom gift card printing order. As you can imagine, there is a spike in gift card printing orders for the holiday season. When does that start? It actually starts soon! Generally, we start to see an uptick in orders beginning in July, and the numbers of orders continues to grow through the end of November. That’s not to say you can’t place an order in November, but you’re much better off planning ahead!
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  1. Unknown2016年1月21日 20:42

    I agree with what you said about choosing a plastic card printing company that will work with you and give advice. I have no experience with this, and I'm afraid that I might do something wrong. Having someone guiding me would help me feel a lot more comfortable as a customer.

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