If your organization uses plastic membership cards , you may be missing a golden opportunity to increase their perceived value—and increase your customer’s loyalty to your brand in the process. So what benefits could you add to your plastic cards? I think AAA is a great example of a company that realized the membership card becomes more valuable when adding other benefits to the card. Instead of just being a card you show to the tow truck driver when you need roadside assistance, they began to add value to the membership card with the AAA Show Your Card & Save® program. The discount program gives you additional reasons to maintain your membership and keep the card in your wallet. Here are five ideas on how to add to the perceived value of your organization’s membership card. MEMBERS FIRST Allowing members to gain access to products or services before non-members adds a level of exclusivity to membership. Let’s say you’re a zoo that is opening a new exhibit. Consi...